Guy Dobson’s audio career spans over 40 years and includes a global footprint that encompasses launching and consulting to radio stations in China, Europe, Malaysia, Thailand, India, New Zealand and Australia. As CEO of Austereo Pty Ltd he drove it to further success and oversaw its sale to Southern Cross Media for $900 million. As Managing director of ESP Media consulting under the guise of the wise Greg Smith, the company became the first international consultants into China reformatting the SMG (Shanghai Media Group) from block programming to format radio. Recently Guy’s been involved in podcast consulting for Sony Music Entertainment, and for radio network ownership in Australia and the USA. Right now, with Asia Radio Concepts he’s excited about taking super brands like LFC (Liverpool FC) to terrestrial media. There is no better instant leverage for startup signals. Guy can say hello in 9 different languages, and yes he has bought a razor since the accompanying photo was taken.