Jacqueline Bierhorst has been a pioneer in commercial radio since 1987, specialized in distribution, marketing and content. She has a strong track record in launching and leading successful commercial television and radio channels in The Netherlands and Belgium. From 2011 till 2015 she was project leader on the roll out of the DAB+ network in The Netherlands for all commercial broadcasters, launched on September 1st, 2013. Since 2015 she is project director Digital Radio NL, a collaboration between public and commercial broadcasters and the Ministry of Economic Affairs coordinating involvement of all stakeholders and joint marketing of Digital Radio in The Netherlands. Jacqueline is owner of Jacky B Entertainment Solutions, vice president of WorldDAB, a member of the WorldDAB Steering Board, chair of the WorldDAB Marketing Group and an active ambassador of digital radio throughout Europe. Jacqueline is also consultant of the Flemish Government, Department of Culture, Youth and Media on the introduction of DAB+ in Flanders, initiating collaboration throughout the Flemish stakeholders on digital radio and country manager Radioplayer Netherlands.