Paul Amos has a long association with the media industry including positions in a variety of departments from programming and production to promotions and marketing. Over a 17-year period he held management positions in radio groups, winning awards for radio programming and audio production. Through the early 2000’s, Paul was a Director and Radio Consultant for esp (Entertainment Strategy, Programming) working with radio networks in Australia, New Zealand, the UK, Germany, Sweden, Norway, Finland, Malaysia and the Netherlands. Specifically, Paul was responsible for program format design, on-air talent direction, the development and implementation of audience research, marketing and promotion campaigns and strategic programming format designs in competitive radio markets. Since 2003 Paul has developed Xtra Insights into a successful entertainment research company working with some of the leading radio groups, television networks and music labels around the world. Xtra Insights is the sole provider of Radio Audience Measurement in Regional Australia.