Philippe Generali is the President/CEO of RCS worldwide. He joined RCS USA in 1996 as Product Manager and served as Vice President of Operations. In 2000, Philippe was promoted to President of RCS. In 2003, he created a new division, Media Monitors, the highly successful market research company that employs RCS fingerprinting technology with several data production centers around the world. In 2007, Philippe added the duties of President/CEO of Florical Systems division, a leading television automation company. In 2010, he took the helm of Mediabase. Prior to moving to the United States, Generali was the head of RCS Europe, where he spearheaded the company’s growth for more than a decade. Generali is an established leader in computer technology and management, stemming from his early school days in radio, with a technical engineering background. He was the driving force behind the US music research index, Mscore and the listening analysis tool, Audience Reaction, for which he was recently granted several patents. He is a member of EGTA and sits on the IRTS board. He holds a degree in Mathematics/Physics from the University of Orleans, and a Masters of Engineering from ENAC in France. Generali is an active member of the New York-based Market Research Council and is a collaborator with New York’s Flatiron School, lending his expertise in data science to their curriculum. Generali is a regular speaker at broadcast industry events around the world. Some of the most recent include: NAB (Las Vegas), Broadcast Asia (Singapore), RadioDays Europe (Berlin), World Wide Radio Summit (Los Angeles), ARF (New York), and NextRadio (London).