Shah Hayatudin is a seasoned radio industry professional with an impressive 20-year track record spanning both Malaysia and Australia. His career has been defined by his exceptional contributions to a diverse range of breakfast shows in the two countries, where his dynamic personality and innovative ideas have left an indelible mark on the industry. With a core background in radio production and imaging, Shah has consistently demonstrated his ability to craft compelling content and deliver top-tier broadcasting experiences. Currently serving as the Deputy Group Network Director at Media Prima Audio, Shah’s strategic vision and leadership play a pivotal role in shaping the future of radio content. His journey stands as a testament to his unwavering dedication and passion for pushing the boundaries of radio and digital, setting new standards of excellence in the industry.