We’re pleased to feature an article from Eurowaves, the European podcasting newsletter. Eurowaves shines a spotlight on the people, trends and ideas shaping podcasting across Europe, making it a must-read for anyone working in audio.
This month’s interview is with Sam Baker, Audio Team Lead for DW’s Format Development team, whose career has taken her from the US to the UK and now Germany. Sam reflects on the differences between independent podcasting and traditional media, explaining how broadcasters offer the resources to create ambitious productions, while indie creators often have the passion and ownership that make podcasts truly stand out. She also highlights the importance of community, collaboration and cross-promotion, arguing that podcasting’s biggest challenge – discoverability – can become one of its greatest strengths when creators work together to help audiences find great new shows.
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