Deb is a consummate media professional with a dedication and passion for ensuring clients’ needs and expectations are met. She has been working on Radio Audience Measurement (RAM) contracts for 20 years and in media research for almost 25. During this time, she has acquired a deep knowledge of the media and radio industries in both Australia and New Zealand.
Deb joined GfK in 2013 after leaving Nielsen, where she had worked in their media division for 15 years across TAM and RAM, her last role being Director for RAM across APMEA. Since joining GfK, Deb has played a key role in launching the Australian and New Zealand RAM business. Tasked with establishing and leading the local client service team, Deb’s skills in project and people management, and media knowledge have ensured that key areas of GfK’s RAM commitment in ANZ have been achieved.
As GfK’s Media Measurement Director ANZ, Deb works closely with the industry joint committee, Commercial Radio & Audio, and ensures contractual requirements are met, KPIs are delivered and new opportunities are explored within the scope of the contract, including the Measurement Innovation Program in Australia and more recently the development and pending launch of Radio360, hybrid RAM. Part of her role is assisting clients with using the radio ratings and providing additional qualitative and quantitative data to guide them with their strategic direction; from programming to product management to aid revenue and audience growth. In addition, she is regularly called upon to present updates to the industry, to develop and present radio and audio focused research pieces that provide additional insights for stations and the wider radio industry. Deb holds a Bachelor of Business Degree in Marketing & Advertising, has completed a Certificate IV in Workplace Training and Assessment, as well as holding a number of other business skills certificates.