Radio strategy is the cornerstone of all radio business find out from the best their radio strategy!

Join the sessions and speakers discussing strategy at Radiodays Asia 2022! Digital Transformation – The journey from Radio to a Digital Audio Powerhouse John Kelly (COO, Southern Cross Austereo, Australia) John Kelly, Chief Operating Officer of Southern Cross Austereo, will discuss how changing consumer consumption has driven a digital audio revolution for his business. The journey began with a change in strategy, behaviours, workforce and digital investment – in the desire to embrace and unlock a sustainable and exciting digital audio future. Transformation of Radio Abe Thomas (CEO, BigFM, India) Is Radio Dead? Abe Thomas is sure Radio is NOT dead but TRANSFORMING. And why he knows that is the growth and content in digital audio is being driven by ‘radio-like experiences’. Also he strongly believes along with the ‘Technology’ one also needs the ‘Technique’ to create memorable radio like experiences. Radio is up against incredible competition from digital audio players and we need to be realistic, pragmatic and deliberate in its response. Given this daunting reality, how can radio compete and remain relevant? Reinventing Radio Ben Cooper (Group Director, Content and Music, Bauer Radio, UK) Learn how you can successfully transform from a traditional radio company to a digital audio business. Find out more about how Bauer – Europe ́s largest commercial radio group – are changing the face of radio in Europe with brand extensions, social & video content, podcasts, portfolio development, innovations and much more. Driving Audiences from Digital to FM Alan Poon (General Manager, Tech and Shared Services, Media Prima, Malaysia) Combining radio with digital platforms improves two-way communication with the audience, and it has seen to give incredible results to the business. Alex Poon will talk about how Media Prima Audio uses AUDIO+ as the primary tool to take this opportunity to drive audiences back to linear FM. The Power of Radio Duncan Campbell (Chief Content Officer, ARN, Australia) With a focus on new technologies that some claim are ‘radio killers’ it’s important to remind ourselves that radio is still incredibly strong and will evolve and adapt as it has since it was born. The fundamental reason Radio remains so strong is the magic of the medium which highlights the Power of Radio which we all need to continue to harness in order for Radio to remain relevant today and into the future. Love is in the Air Ralph van Dijk (Founder and Creative Director, Eardrum, Australia) The multi award-winning Ralph van Dijk will talk about the role radio and audio can play to help customers fall in love with brands. He will demonstrate the fastest way to their hearts is – through their ears. Radio Under Attack Danish Karokhel (Pajhwok Network, Afghanistan) Since the Taliban takeover in Afghanistan, independent media has been under attack. Danish Karokhel had to close his radio station, but managed to get some of his staff out and has changed to a hybrid model where Pajhwok ́s operations are now outside of Afghanistan. Hear about the closing of the station, how Pajhwok operates today and the media situation in general.

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