Wednesday 7th September Track 2: 9.00—10.30 Mythbusters – Programming Myths that are Costing you Ratings – Ken Benson (Partner, P1 Media Group, USA) This session will bust 5 widely practiced programming techniques and tell you why they don’t deliver what you think, and we’ll share how to use these 5 techniques to improve your ratings. Mirchi: From Radio to Digital Audio Entertainment – Udit Tyagi (Chief Digital Officer, Entertainment Network/Radio Mirchi, India) Radio Mirchi in India, part of the Times Network, has made a huge transformation from traditional radio to digital audio entertainment of all kinds. They will present their journey and current strategy as well as present their new audio ad network. Sport on the Radio – What Type of Content Will Engage Fans? – Adam Carruthers (TV/Radio Host, ASTRO Supersports, Malaysia), Guy Dobson (Director, Asia Radio Concepts, Australia) Sport on the radio has become a mainstay of listening in Europe, North America, and Australia, but it hasn’t taken off in Asia – yet. What type of sports content builds audience figures, and can contribute significantly to radio’s revenues? About Udit Tyagi (top picture) Udit Tyagi has spent close to 10 years with The Times Group and its companies across digital, broadcasting & television. At Mirchi, he overlooks digitisation of multiple assets and properties. He is a seasoned product and business leader, helping build and support large scale businesses. About Adam Carruthers (bottom picture) Adam Carruthers is a broadcast journalist and radio host with a vast array of experience leading him to take a role covering The Premier League, for Malaysian viewers on Astro. From hosting live terrestrial TV at the age of 18, he branched out to be a radio announcer for Malaysia’s number 1 English radio station, Hitz, covering every single show from breakfast to nights . Together with the Astro team, he continues to break boundaries and generate headlines across the globe, all from our coverage in Malaysia. He has also become a highly used voiceover talent. Hear him at this year’s Radiodays Asia! The best speakers. & sessions in Asia Pacific Radio | Audio | Podcast
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