Audio Online listening is growing

Stephanie Donovan from Triton Digital had some good news for the audio sector. Online audio consumption is growing – 70% of online audio is podcast listening, Time spent listening has also grown. Advertisers have increased their ad spend online by 40% globally. In the future this will grow further especially in the next two years. Audience is everywhere, 78% of audiences listened to online audio in this last month. There is a habitual listening. This growth is coming from smart phones and in car entertainment that’s 61% grown listening to online audio or podcasts in the car. 80% of people say they are listening to radio in the car, radio is still the most popular media in the car. Advertisers are following the audio, in ytd 2022 78% programmatic growth in ad spend in APAC it’s 108%, in Singapore 137%. Audiences are growing. Stephanie had some takeaways for broadcasters; Be everywhere for your audiences, measure all the time everything and finally build a loyal audience – connect so they gravitate towards you. Programmatic audio is brand safe for example. Audio is attractive, stand out, differentiate your content and be everywhere.

Photo by Georgia de Lotz on Unsplash

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