GfK are true pioneers of radio measurement, providing mobile metering techonologies that capture listening behavior in and outside the home, as well as advanced hybrid methodologies and the integration of straming audio. GfK’s audio measurement is recognized as the industry currency, providing timely, accurate and robust audience data.
Our audio measurement portfolio includes established techniques – both traditional survey based as well as passive tracking through a watch or a personal mobile device. We can tailor our solutions to each market’s unique requirements and budget.
It enables the market to:
– Plan advertising campaigns that have the maximum audience reach
– Prove the effectiveness and efficiency of different radio stations to advertisers
– Provide a total radio market perspective, including a station’s position in the market, its audience composition and listener behavior
· Lee Risk, Lee.Risk@gfk.com – Commercial Director, Media Asia Pacific
· Deb Hishon, Deb.Hishon@gfk.com – Director, Media ANZ
· June Pang, June.Pang@gfk.com – Senior Manager, Media Malaysia