This year at Radiodays Asia Deb Hishon (Media Measurement Director at GfK ANZ) will be giving an update on GfK’s audience measurement system, GfK Radio 360, sharing milestones and insights from the data integration program that has been established for Australia. It is a data project that brings together radio listening streaming census data, a wearable meter panel and a more digitised currency data set that will provide users with a world first digital integrated hybrid radio audience measurement system.
Radio 360 is a collaborative innovation between GfK and CRA, which has evolved further over the past year and is now more than a single data set, Deb Hishon will demonstrate how all the data sources will be utilised to their fullest capacity and how they provide an insider’s view into the new data asset that all radio station sales and content teams, media agencies and the wider industry will be able to access.
